SIGNATURE STORY
Our signature hue’s roots are planted in the breathtaking village of Ein Karem, nestled in the historic hills of Jerusalem. Born and raised in this serene setting, our founder Kfir’s mother, Mira, spent her childhood wandering charming cobblestone paths, picking flowers and fruit from lush gardens and groves—and falling in love with the bright turquoise that dots the village’s vibrant landscape, adorning antique doors and windows, hand-painted tiles and iron railings.